march,28,09While the ad world pays millions to strip David Beckham down to his briefs, all that Allah Rakha Rahman has to do is just be his usual self for two minutes to take home a far bigger pay cheque.
The jaw-dropping sum of Rs 28 crore has been paid to Rahman to replace Becks in a Motorola ad, says a source very close to the composer. The football superstar got Rs 22 crore for his endorsement of the brand. The music maestro, an unassuming person despite his immense successes, has been chased by eight- or nine-digit deals ever since his recent double Oscar win. His deal with Star Aviation, the Indian wing of the Dubai-based ETA Star Holdings, is almost through. Plus, he already endorses Airtel.
While Rahman is known for usually creating the music for all the ads he does, the Motorola ad is not likely to have his score. He is simply there in the ad for a couple of minutes. It is, in a way, the most expensive walk-on part in the history of showbiz.
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